Breakdown: Pink Youth / by Echo Bridge

Part 1. Development

Over the next few posts we're going to show you a bit of the behind the scenes work on the animated music video project "Pink Youth."

The word "development" is a very loose term, thrown around in the industry, like a beach ball at a concert. How we interpret the term comes in two forms:

  1. Developing a sound and solid story.

  2. Developing the business aspect of producing said story.

We were approached by Carl Jones to produce a music video for Yuna Sinclair, a rising star in the R&B genre. The song is titled "Pink Youth."

They sent us the song, the lyrics and a pitch deck for the kind of mood they were looking to achieve for the video. They wanted to go with a late 80s/early 90s anime in the vein of Akira, BubbleGum Crisis, and Ghost In The Shell. We had a few more meetings over the phone regarding the feel of the story and the look, after which Esteban went to work drafting a script and sketching concepts for supporting the idea.

Scripting and concepts moved rather quickly, and it even gave Esteban some time to talk to the Echo Bridge team to help come up with a few sample post production tests too.


We presented to Carl as well as Yuna and company for feedback and made some adjustments to the script and designs. It was a very collaborative process, but not in the stereotypical way of people sitting around a table spitballing. Yuna had an idea. A vision. Carl brought his strengths as a creative producer to execute ideas. Compounded with Esteban's creativity and experience as a director, and Echo Bridge's award winning animation production services; the project really began to take form from the very beginning.

We resubmit the script and concept art, making small adjustments, until we're all comfortable to move into the next process: storyboarding.