Richard Williams by Esteban


Richard Williams has been a huge influence over my career. 

It started in 1988, when my parents took me as a child to go see Who Framed Roger Rabbit. I was already heavily into animation, learning to animate myself, and after seeing that movie, I really wanted to become an animator. 

When I started my career in early 2000s, someone at the agency I worked for told me to look up The Animator's Survival Kit. Funny enough, I never knew the name of the person who directed the animation of Roger Rabbit, and low and behold, on the front cover, was his name: Richard Williams. 

I studied the book, cover to cover, for years. I brought the book with me to whatever job I was on and did my best to apply the skills and principles that Richard Williams had acquired over the decades of his career. The thing about the book, is that it wasn’t just his experience, but the experience of the greatest animators in history. From Grim Natwick, Art Babbitt, Ken Harris and more, his book was like the bible in that it was information gathered through the generations.  Over 60 years of experience, not including Richard Williams’ own.


During the course of my career, I’ve had the pleasure of getting to meet and work with some of the people who use to work at Williams’ studio.

They’d tell me some stories about what it was like to work with him, the good and the bad.

For better or for worse, Richard Williams’ life and career has made, and still makes,  a very deep and lasting impression on me. 

Here’s to Richard William’s and all his accomplishments and contributions.


Breakdown: Pink Youth by Esteban Valdez

Part 1. Development

Over the next few posts we're going to show you a bit of the behind the scenes work on the animated music video project "Pink Youth."

The word "development" is a very loose term, thrown around in the industry, like a beach ball at a concert. How we interpret the term comes in two forms:

  1. Developing a sound and solid story.

  2. Developing the business aspect of producing said story.

We were approached by Carl Jones to produce a music video for Yuna Sinclair, a rising star in the R&B genre. The song is titled "Pink Youth."

They sent us the song, the lyrics and a pitch deck for the kind of mood they were looking to achieve for the video. They wanted to go with a late 80s/early 90s anime in the vein of Akira, BubbleGum Crisis, and Ghost In The Shell. We had a few more meetings over the phone regarding the feel of the story and the look, after which Esteban went to work drafting a script and sketching concepts for supporting the idea.

Scripting and concepts moved rather quickly, and it even gave Esteban some time to talk to the Echo Bridge team to help come up with a few sample post production tests too.


We presented to Carl as well as Yuna and company for feedback and made some adjustments to the script and designs. It was a very collaborative process, but not in the stereotypical way of people sitting around a table spitballing. Yuna had an idea. A vision. Carl brought his strengths as a creative producer to execute ideas. Compounded with Esteban's creativity and experience as a director, and Echo Bridge's award winning animation production services; the project really began to take form from the very beginning.

We resubmit the script and concept art, making small adjustments, until we're all comfortable to move into the next process: storyboarding.

Pink Youth Breaks 100K by Esteban Valdez


We’re really excited to announce that as of this morning, Yuna’s animated music video, PINK YOUTH, has officially reached over 100,000 views on YouTube!

Working on Pink Youth was a really great collaborative project between Yuna and Adam Sinclair, Carl Jones and Brian Ash, and Echo Bridge. They gave us a lot of creative freedom to explore and express and we’re very proud of the work done on the project.

Maybe we’ll do a little write up on how we got the project done, but for now, we’re celebrating the 100K mark!