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Breakdown: Pink Youth - Part 2 by Esteban Valdez

When it comes to writing for animation, the script is usually more of a framework or guide for the story.

The Hollywood "industry standard" believes scripts are everything. However, for us at Echo Bridge, storyboards and animatics are where the gold is. What works on the page might not work on the stage (screen) or in the cage (editing). If we're going by industry standards of "one page equals one minute" then for every line of text written comes a cost of dollars and screen time. Some of the time, a Writer writes for the page but not necessarily for the screen. Unless the Writer has had some experience behind the camera, or in animation’s case behind a pencil, the idea or story is guaranteed to get lost in translation.

In the case of "Pink Youth" a treatment was written, but Esteban essentially wrote the details of the script AS he storyboarded, jumping back and forth between script and boards. The bigger idea is that the script should inspire the storyboards and the storyboards inspire the script.

The storyboarding and animatic process was done in Toon Boom Storyboard Pro 4 and took roughly one week to get an initial first pass. Rather than submitting a script, Esteban submitted an animatic to show Yuna and Carl. Notes were given and on the second pass of the animatic, the animatic was approved for pre production.

If you missed part 1, click here.

Breakdown: Pink Youth by Esteban Valdez

Part 1. Development

Over the next few posts we're going to show you a bit of the behind the scenes work on the animated music video project "Pink Youth."

The word "development" is a very loose term, thrown around in the industry, like a beach ball at a concert. How we interpret the term comes in two forms:

  1. Developing a sound and solid story.

  2. Developing the business aspect of producing said story.

We were approached by Carl Jones to produce a music video for Yuna Sinclair, a rising star in the R&B genre. The song is titled "Pink Youth."

They sent us the song, the lyrics and a pitch deck for the kind of mood they were looking to achieve for the video. They wanted to go with a late 80s/early 90s anime in the vein of Akira, BubbleGum Crisis, and Ghost In The Shell. We had a few more meetings over the phone regarding the feel of the story and the look, after which Esteban went to work drafting a script and sketching concepts for supporting the idea.

Scripting and concepts moved rather quickly, and it even gave Esteban some time to talk to the Echo Bridge team to help come up with a few sample post production tests too.

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We presented to Carl as well as Yuna and company for feedback and made some adjustments to the script and designs. It was a very collaborative process, but not in the stereotypical way of people sitting around a table spitballing. Yuna had an idea. A vision. Carl brought his strengths as a creative producer to execute ideas. Compounded with Esteban's creativity and experience as a director, and Echo Bridge's award winning animation production services; the project really began to take form from the very beginning.

We resubmit the script and concept art, making small adjustments, until we're all comfortable to move into the next process: storyboarding.

Pink Youth Breaks 100K by Esteban Valdez

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We’re really excited to announce that as of this morning, Yuna’s animated music video, PINK YOUTH, has officially reached over 100,000 views on YouTube!

Working on Pink Youth was a really great collaborative project between Yuna and Adam Sinclair, Carl Jones and Brian Ash, and Echo Bridge. They gave us a lot of creative freedom to explore and express and we’re very proud of the work done on the project.

Maybe we’ll do a little write up on how we got the project done, but for now, we’re celebrating the 100K mark!

Go watch PINK YOUTH HERE!